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Under the new crown epidemic, the clothing industry is also experiencing the most serious "retreat" since the reform and opening up. Some experts predict that the overall apparel industry will reduce revenue by at least 400 billion yuan this year, and the overall market size will shrink by 15%.
In this general environment, some textile mills have begun to sell goods at low prices. In the era of poor market conditions and tight funds, it is a good way to "realize" the grey fabrics in the warehouse at low prices.
As Mr. Shen from a weaving factory said: "Recently, the market price is too chaotic, and the customer asked us to drop another 2 cents. We really can't do it, but because we are afraid of losing the customer, we can only grit our teeth."
However, during the visit, many companies still did not agree with the "price war".
Mr. Shen, the owner of a textile factory that specializes in polyester taffeta, Oxford cloth, and pongee, said: "Although we have more than 400 looms, the factory currently has a lot of inventory. It has been almost 2 months, but we will not Selling at a loss, at most at cost, price wars are not good for the market."
Another Mr. Shen, who makes home textile fabrics, also said that he would put the inventory first and do it when there is an order. If the market is not good, he will choose a holiday. Mr. Qian, who makes imitation silk, said: "Currently, there are almost 5 million meters of inventory in the warehouse. Chiffon is too common in the market and the products are not suitable. Even if it is sold at a low price, someone may not want it, so it will not deliberately lower the price. Goods, will ruin the price."
It is true that the bad clothing consumer end will inevitably cause negative feedback on upstream products. This has also led to a cross-cutting of supply and demand in the fabric market this year, with prices falling sharply, and the prices of individual products even hit a record low.
Regarding the "Golden Nine and Silver Ten" that was once high hopes, most textile bosses are also cautiously optimistic. Although the domestic demand and foreign trade markets are still recovering slowly, there are still many uncertainties in the market, making it possible for the textile peak season to be as promised And it has become confusing, and the large amount of clothing inventory left over from last year has not been completely digested, which is bound to affect the speed of the new round of replenishment.
"I think there is still demand in foreign countries, but the orders will not come down until the economy gradually recovers. In the second half of the year, I feel that the market will not fluctuate too much. It is a test for the company!"
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