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Some people say: "The off-season is a microscope. Those lesions that have not been valued during the peak season are enlarged, which in turn erodes your nerves, erodes your soul, hollows out your body, and finally leaves your company with a cognac. The skin."
The off-season of the sweater industry does not know when it will come. There are still no signs of leaving. In the long months, some enterprises have not exposed the sickness during the peak season, and all of them have begun to show up;
Some of the company's personnel flow is too large, some companies completely lose their competitiveness in the off-season, and some companies work day and night, but they still can't stop losing money.
As the saying goes: the building will be tilted, and it will be difficult to get a piece of wood. If you don't find the crux of the problem, even if you take off the "off-season" fig leaf, the company collapses, it is a matter of time.
Last year, we participated in a seminar. At that time, the drawbacks of the trade war had begun to appear. The topic we talked about was "the grim situation of the sweater industry in 2019."
During the period, a teacher surnamed Nie said this: "The sweater industry will eliminate these three types of enterprises in 2019." Now, halfway through 2019, Teacher Nie’s words are like thunder and thunder, and he is talking about three types. Enterprises, in the first half of the year, can be described as difficult.
Ma Yun said: "Ordinary people believe because they saw it."
Obviously, most of the sweater industry is the same ordinary person as me. We have seen it, believe it, so we organize it into words to share it. Let more people have a systematic understanding, and if there is no change, then it will be crowned, and it will not be late.
The first category: companies that do not understand "open source".
Open source, as the name suggests, develops water sources and increases fiscal revenue. Perhaps many people will not believe that there are companies in the world that do not understand open source.
But in fact, there are many companies in the sweater industry that don't understand "open source."
I remember that there was a down jacket shop called "Ai XX" on the street. The clothes sold were not cheap. After the winter, the door closed. After a few days, the sudden clearance sign made you feel so happy that it was too sudden.
As a result, you walked into the store and saw that there was no relationship between the things sold and Ai XX and half-money, but there were countless people who were fooled.
In the second year, Ai XX down jackets were re-listed, and there was no such thing as a grand event. Some people who were fooled were disappointed with Ai XX, and some people who didn’t know that they were fooled, waiting for Ai XX clearance, you said Ai XX Call open source?
The sweater is the same as Ai XX. It is a five- or six-month market for a full year. It is the normal state of sweaters for the off-season, but many companies have not made the off-season a breakthrough in “open source”. To enrich the variety of products, so that they have considerable competitiveness in late spring, midsummer and early autumn, but instead hold a mentality of "going to the poor, sitting in the peak season".
Although some companies have made some adjustments in their products, there have been deviations in their strategies. The self-made is clearly a high-end customer group, but it pushes the spring and summer products with material deviation and price outrage to the high-end customer group. The effect of this is not only open source, but also more likely to lead to the loss of customers.
Some companies still advertise "tradition" and reject the Internet. This is not a way of rejecting an "open source"!
The second category: enterprises that do not know how to “throttle”.
Throttling, well understood, saving water flow, meaning saving money.
It is said that the sweater company does not know how to reduce expenditure, and the first one who is deeply saved by the "smuggling" is not allowed to agree: "Fart, sweater enterprises are enterprises that know the throttling under the sun. Our workshops are not equipped with air conditioners until now. With high temperature work, you actually told me that sweater companies don't understand throttling."
But please believe me, exploiting employees is not the same as throttling.
Throttling is to save unnecessary expenses. We find too many unnecessary expenses in the sweater industry, such as high procurement costs. The throttling at this level is not at the expense of the loss of employees, but many Enterprises just don't do it. Although trust is the foundation of business cooperation, excessive pursuit of comfort is not a stumbling block to seek new cooperation.
For example, some unnecessary production, sweaters without data to drive, most of them is a gambler psychology, gambling last year's hot money, this year is still popular, gambling on the first quarter of the order, this quarter will still Plus. But sweater companies that can't even do data modeling, just relying on their own sense of smell, often backfire.
The first element of throttling, first learn data modeling, data analysis, data will tell you a lot of truth.
The third category: enterprises that do not understand "welfare".
We have asked some people in charge of sweater companies: "What do you think is the core competitiveness of your company?"
The answers I got were varied.
The confident boss said: "It is a stunned vision."
The modest boss said: "It is the trust of customers."
Few bosses will pass on their core competencies to talents. Of course, talent is not the core competitiveness of sweater companies, and the ability to manage and train talents is.
Enterprises retain high-quality people, and high-quality people cultivate the same high-quality people. As a result, it is bound to increase the core competitiveness of enterprises.
However, the reality often gives people a head start, and the turnover rate of sweater companies has remained high in recent years.
Through research, we found a striking conclusion. The relationship between staff turnover and wages in the sweater industry is often small. The more formal the company, the less wages, but on the contrary, the lower the turnover rate.
The reason is the word "welfare".
Many sweater companies do not pay for five risks, but those who work in sweater-related jobs often go to the age of reading. Many people prefer to pay less, and also pay social security to solve the problem of children's enrollment.
Welfare is not just a five-risk, but also two words called "respect."
Last year, I visited a workshop. There was a young man in his early twenties who was cleft and cleft, but he was very optimistic. He often smiled on his face. I asked him: "What is so happy."
He said: "The boss does not despise me and grows ugly, taking me to socialize at night."
I don't know, what kind of cynicism he has experienced, so that he can say "not to abandon" that the cloud is so light. But I know that he has received the respect he deserves in this company.
Those companies that do not understand welfare will eventually lose their hearts, not to mention the core competitiveness of managing and nurturing talent.
Dongyang Laichi Environmental Protection Technology Co., Ltd. is a well-received nonwoven fabric manufacturer, specializing in production and sales: nonwoven fabrics, elastic non-woven fabrics, spunbond nonwoven fabrics, medical non-woven fabrics. Laiwu spunbond nonwoven fabric is light, soft, breathable, non-toxic and environmentally friendly, ensuring product quality, and it is necessary to let customers buy the peace of mind and peace of mind.